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Active Marketing Web Content Management Suite
2005-05-16 admin
Hot Banana Software, provider of Web Content Management and e-marketing applications, has announced the shipping of its new product – Active Marketing Web Content Management Suite.
In this first integration of its kind the suite aims to allow non-technical users to take total ‘hands-on’ control of their online marketing and communications and give marketing professionals the ability to:
• execute a Web-First marketing strategy • create and manage Web site content • make content changes on-the-fly • follow workflow and approval processes • optimize their Web sites for search engines (SEO) • manage their digital assets • launch Internet marketing campaigns, such as: o e-mails o Press Releases o RSS Feeds o Micro Marketing Sites o Landing Pages o Blogs o Newsletters o Forms o Subscriptions o Product Catalogues • automatically implement and manage WebTrends page tags and meta tags • easily create WebTrends content groups for automatic campaign tracking
www.hotbanana.com
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