Content management to turn customers' content into a revenue engine, hopes company
16 October 2001
Open Market, a developer of
'content driven’ e-business solutions, is teaming with Boxcar Software, a developer of content aggregation
and syndication software, to offer its customers a way to syndicate Web content.
Boxcar's J2EE-based eContent Factory works with Open Market's Content Server Enterprise Edition (CSEE) to aggregate, deploy and distribute content in a controlled, configurable environment.
Joe Alwan, senior vice president of worldwide marketing for Open Market says "Content has clear economic value and reselling that content offers companies
a new revenue source and a viable profit center."
"Companies can rapidly achieve greater revenue and productivity gains by using the solution to redistribute and repackage their content
in a way that is targeted for the unique business needs of their partners" says Shapour Alam, CEO of Boxcar Software.
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