Mobile subscribers aged 13-24 are most likely to use mobile applications, but content companies should not ignore older subscribers who account for 70 percent of users.
Following the current market trends of offering and supporting digital content, while facilitating portability, the handheld audio/video player market is poised to grow consistently over the next 5 years.
The recent enthusiasm for mobile music downloads is misplaced. Although in many countries you can already receive an entire song over a mobile network and store it on your phone, the service is not yet ready for large-scale commercial uptake, says Dario Betti.
